On Wednesday, I stopped by Bloomingdale’s for the grand unveiling of the Pepsi “Live for Now” Capsule collection. Pepsi collaborated with six international artists and matched their designs with various technology and fashion brands, including Bang & Olufsen, Original Penguin by Munsingwear, Goodlife and Del Toro. The artists involved include Hattie Stewart, Nicholas Romero, Franco Fasoli, Zosen Bandido, Ricardo Akn, and Merijn Hos. The line consists of 60 different items, including T-shirts, headphones, windbreakers, swim trunks, baseball caps, sweatshirts, shoes and even skateboards! (The Del Toro shoes are AMAZING!). Each artist took over a window this week at Bloomindale’s 59th street to create a custom display. The limited edition mens line is launching in 15 Bloomingdale’s locations across the country and Bloomingdales.com
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